Managed Services is a fast growing USD 16 billion industry which is attracting telecom equipment vendors who are showing increasing interest to benefit from their existing competence and take on new roles in the value chain, covering activities such as network build, including planning and design, field operations, Network Operation Center (NOC) operations, application & service development, and billing. In recent years, operator awareness of Managed Services has increased significantly; Managed Services is now beginning to be a standard element of telecom operator procurement processes.

In an ever changing scenario Service Providers are fast realising the importance of shifting from a voice - centric model to an IP centric model in which video and other content rich interactive services play a key role. Service Providers & leading global players are aggressively eyeing the booming Indian market for delivering the triple play of voice, video and data services in an integrated wireless context. Telco's in India are constantly upgrading their networks to offer IPTV in order to retain customers & develop new revenue streams. Leading global players are aggressively eyeing the booming Indian market for delivering the triple play of voice, video and data services in an integrated wireless context.

Over 330 million people in India now own mobile phones which are poised to reach 500 million by 2010. India is the second largest & fastest growing cellular market in the world - With ever rising cellular subscribers, Voice is increasingly becoming a commodity. Service Provider's are experiencing low ARPU's and high subscriber churn rate. Over the last 6 years, the Indian telecom industry has realised the importance of Mobile Value Added Services. Given the declining ARPU and increasing competition among operators it is imperative to focus on alternate revenue streams. That is where there is a felt need for capitalizing on the Value Added Services Market.

Amid the skeptic views by telecom industry analysts, WiMAX is becoming closer to reality. In India it's getting implemented swiftly with top telecom and Internet service providers investing hugely in to this market. WiMAX is serving now only the data connectivity market in India. It's strongly expected to serve voice market in the coming years. WiMAX capable phones are predicted as the next trend in mobile phones. They not only enable high-speed Internet connection and also can provide VOIP over WiMAX. This market, if it clicks, can generate huge revenue and can change the mobile phone and cellular market landscape. India is slated to become the largest WiMAX market in the Asia-Pacific by 2013. A recent study sees India's WiMAX subscriber base hitting 14 million by Year 2013 and grow annually at nearly 130%.