While IMS is evolutionary in nature, its impact on the communications market is revolutionary. IMS architecture is a unique catalyst and potentially disruptive architecture to the communications community. Never before have so many diverse stakeholders, including competing vendor and carrier groups, agreed on such a large set of overarching network standards. Because of its technical robustness and overwhelming support for all parties involved, IMS is destined to become the architecture of the NGN.

This event was designed to equip participants with the knowledge, solutions and partners they need to make IMS based services a profitable reality. It reviewed the potential for IMS globally and locally. The participants learned about the business case, value added services, technical standards, and future of IP communications at this conference.

Telecom is one of the fastest key growth areas of India inc. There is also an increasing convergence and divergence of telecom related technologies evident in the marketplace, as wire-line and wireless technologies compete for highly rewarding mind and wallet share. The event focused on current business and technological issues and how this would impact your business in the near future.

Value Added Services in the new generation mobile technology arena are a rising star in India's fast growing wireless business. Voice is increasingly becoming a commodity. ARPU'S continue to drop. There is increased transformation of business models with an aggressive focus on value added services. Value Added Services is increasingly a growth area which helps the operator to maximise revenue and grow his ARPU'S as well. Propelled by the need to bring in service differentiation, operators are bringing new value added services in order to satisfy the growing demand of Indian consumers.

VAS India 2009 offered a perfect platform for B2B interaction among global leaders from Telecom Service Providers, Cellular Service Providers - GSM & CDMA, VAS Technology & Platform Companies, Content Aggregators, Next Generation Mobile Content Solution Providers, Handset Manufacturers - GSM & CDMA, Portal Providers, Entertainment & Electronic Media, Multimedia Service Providers, Software Developers, VAS Consulting and Research Organisations, Service Organisations, Telecom Associations & Regulators, VAS Technology & Platform Companies.